Snow Tires: Chains Out, Textile In
Driving on icy roads has been the bane of many motorists. To help them drive safely on icy or even frozen roads, the most common tool for the job is the snow chain. The metal chain bites into the frozen road to give a vehicle that extra traction. Traction is of... More...
Chrysler Vehicles to be Equipped with Backseat TV™
Innovations in the auto industry continuously pour in year in and year out. The race among auto makers to provide their consumers with the best features has led to the development of advanced vehicle features. Partnering with other industries, car makers are able... More...
Audi to Expand Business in the U.S.
German car makers have been known for their production of luxury cars. Audi, Mercedes-Benz, and BMW are known the world over for their production of luxurious vehicles. In the past, Audi was shadowed by BMW and Mercedes-Benz in terms of sales. This trend though... More...
Volkswagen Cars Named Finalists for Ad Awards
The New York International Auto Show (NYIAS) is just around the corner and so is the IAG Research Awards. The awarding body gives distinction to automobile manufacturers that have created an ad campaign that effectively reaches their target audience. The winners... More...
British Sports Car Maker Resurrected
In the 1950’s one car maker set a milestone by producing the vehicle that will make possible the first time that a British car with a British driver has won a Formula One Grand Prix. Aside from that achievement Connaught Motor Company also produced street legal cars which... More...
Audi CMO Talks about “Sense” and “Soul”
Audi has started to set their sight on expanding their popularity in the United States luxury car market. In order for Audi of America to expand their success in the U.S., Johan de Nysschen, the Executive Vice President of Audi of America, appointed Scott Keogh as the... More...
GM Upgrades SUVs, Sedans To Pump Some Life
General Motors Corp., on a mission to pump some life into its dull sedans and sport utility vehicles, will showcase its latest efforts at the New York auto show. GM will display a redesigned Buick LaCrosse and performance versions of the LaCrosse and the Buick Lucerne. It... More...
Saturn Astra Adds Features To Satisfy Americans
General Motors Corp. is defending its reign as the largest automaker worldwide. And so along with its struggle, is the support from its divisions. Saturn, for one, will be adding features to boost its appeal to Americans. Saturn will add cupholders and a warmer... More...
Volkswagen TV Ads Grab Awards
The Volkswagen of America, Inc. announced that the Jetta and Passat advertisements are finalists for the “Most Effective Overall Ad” in the non-luxury category by IAG Research, a television advertisement and product placement effectiveness measurement company. The IAG... More...
Toyota To Build Hybrid Parts Plant In Japan
The Toyota Motor Corp. said last Friday that it plans to build a new factory in Fukuoka in southwestern Japan to produce components for gas-electric hybrid vehicles. Toyota, which leads the market in hybrid sales, said it plans to acquire about 340,000 square meters of... More...
Ford Enters Microsegmentation With 3 Custom Vehicles
The Ford Motor Co. will be unveiling three new limited edition vehicles which are produced to slot into smaller cars. The custom vehicles are said to belong to what is called "microsegmentation." The cars are the new versions of the Mustang and the Shelby GT-500KR.... More...
PUMA Pounces At Volvo Ocean Race
PUMA, the global sportswear company, announced that it will enter a boat in the 2008-2009 Volvo Ocean Race. Three boats are now officially involved and additional sponsorship announcements are expected soon. PUMA, according to sailing enthusiasts, is the recent exciting... More...
Chrysler Suitors Finalize Their Bids
Three potential buyers for the Chrysler Group were said to be finalizing bids Thursday in hopes of getting the inside track on an acquisition of the American division of DaimlerChrysler AG. No formal bids had been received but individuals familiar to the process said... More...
Toyota Plans A $413M Upgrade To Kentucky Plant
The Toyota Motor Corp. is planning a $413 million upgrade to its Georgetown, Kentucky plant. The plan is intended to boost the production capacity and efficiency. The automaker also plans to add a model to the Camry, Avalon and Solara vehicles in said the plant. The... More...
Mulally’s Day As Ford Salesman
How would you feel when you have Alan Mulally, Ford Motor Co.’s CEO, take care of your auto purchase? For Danny Herrington, an F-350 Super Duty pickup truck purchaser at Galpin Ford in Los Angeles, the experience was not a total surprise. He expected that Ford’s chief... More...