2007 Mercedes-Benz GL 450 Now in Motor Trends Test Fleet
Motor Trend magazine, one of the world's premiere automotive publications has included the new Mercedes-Benz GL 450 on their long term test fleet. The GL 450, the first and only model (as of today) on the Mercedes-Benz GL-Class full size luxury crossover sport utility... More...
BMW 5 Series Headed for New York Auto Show
BMW Group will bring the new BMW 5 Series mid size luxury car to New York as it will make its North American debut at the forthcoming York International Auto Show (NYIAS). Here is what the Munich-based automaker said about the new BMW 5 Series: "A carefully refined... More...
AAA, Parents Best Cars for Families List Named 9 New Vehicles
The American Automobile Association (AAA) and the Parents magazine Best Cars for Families list have added nine new vehicles for 2007. The April issue of Parents magazine, which was already released, comes with detailed reviews of each model. The list was created by... More...
Components of the Integrated Marketing Campaign for the new Mercedes-Benz C-Class
The Mercedes-Benz marketing campaign for the new C-Class is consist of various elements or components using the same slogan the “C-for Yourself” which encourages customers to test-drive the new sedan in order to experience first hand the performance, comfort and quality of... More...
Mercedes-Benz launched an integrated campaign ad for the C-Class with the slogan "C-for Yourself"
In the news: Mercedes-Benz--- the German brand of automobiles, trucks, buses, coaches and auto parts such as the Mercedes brake dust shields -- is starting a... More...
Hyundai to Compete in Luxury Vehicle Market
Asian brands have been enjoying much success in the United States in recent years. The Asian invasion of the U.S. auto market is led by the surging Toyota Motor Company which is poised to take over General Motors’ spot. But aside from Toyota, other Asian brands... More...
Consumer Reports to Review Testing Policies
Last January 4 of this year, Consumer Reports made public the result of their study on rear-facing infant car seats. But on the 18th of the said month, the said report was withdrawn due to fact that the result of the study was found out to be flawed. What caught... More...
Saturn Aura Green Line, the Lowest Hybrid Available
Saturn has recently announced that the new 2007 Aura Green Line hybrid will be available at a starting price of $22,695 inclusive of the destination charge, making it as the lowest-priced hybrid on the market. Aside from its value-focused price, the Internal Revenue... More...
Mercedes Team won Second and Fourth at the Melbourne F1 Race
The inaugural F1 race which took place in Melbourne, Australia over the weekend has proved to be quite a race for the reigning world champion Fernando Alonso and teammate Lewis Hamilton who finished second and fourth respectively. The F1 race was also a great opportunity... More...
Bush 'Reaching Out' to Detroit Automakers
US President George W. Bush has visited two factories in Kansas City where Detroit automakers manufacture gasoline-electric hybrid vehicles. The tour is in accordance with the president’s objective to encourage the use of alternative fuels. After the tour, Bush will... More...
The 2007 Mercedes-Benz GL450
Fresh from winning the 2007 SUOTY competition, the Mercedes-Benz GL450 has already become a major player in every other vehicle segment -- so it was only a matter of time before Mercedes-Benz decided to venture into the full-size luxury sport/utility... More...
What Triggers SUV Purchase Decision?
Brand perceptions and key decision factors are essential for the automakers. The recent study conducted by Brand Watch revealed the factors that result to SUV purchase. Kelley Blue Book and Kelley Blue Book Marketing Research's latest report series, Brand Watch,... More...
Baby Benz' Celebrates 25th Anniversary
This year is the 25th anniversary of the original Mercedes-Benz 190 which is branded as the baby Benz in the range. The Mercedes-Benz 190 may be little but it has been able to make big changes in Stuttgart and across the entire automotive industry. Juergen Hubbert,... More...
Auto Makers Urge Motorists to Check Vehicles Before Road Trips
The Northern Hemisphere is now beginning to experience warm weather and during this time of the year, most families are looking to go on road trips. This means that their cars will be traveling a lot of miles during the warmer seasons. Traveling for extended... More...
Study Reveals Effects of Scooter Use to Reduce Emission and Fuel Consumption
In a recent survey conducted by the International Communications Research for the Piaggio Group Americas, it has been found out that majority of Americans are concerned about global warming. The study also revealed that more than one third of the one thousand respondents... More...