GM giving Buick one last chance
The critical time has arrived for General Motor’s struggling Buick brand. With its boring image and years of declining market share, the automaker is working hard to pump up some life into its depreciating brand. In the coming months Buick plans to enhance its two... More...
Hydrogen Hybrids Delivered to Norway
The threat of global warming has captured the attention of the global community. Different countries have already taken steps to reduce that risk. In the United States, President George W. Bush calls for the reduction of gasoline consumption by as much as twenty percent... More...
Land Rover Partners With SIRIUS
Land Rover, the British all terrain vehicle manufacturer, and SIRIUS, “the best radio in radio”, jointly announced recently that they have formed a partnership to provide Land Rover vehicles with satellite radio as standard feature. Land Rover vehicles that will be... More...
Johnson Controls to Market Champion® Batteries
Johnson Controls, the world’s leading supplier of automotive batteries, has entered into an agreement with Federal-Mogul Corporation. The agreement is focused on the marketing of Federal-Mogul’s Champion® battery brand. The deal allows Johnson Controls to... More...
Snow Tires: Chains Out, Textile In
Driving on icy roads has been the bane of many motorists. To help them drive safely on icy or even frozen roads, the most common tool for the job is the snow chain. The metal chain bites into the frozen road to give a vehicle that extra traction. Traction is of... More...
Chrysler Vehicles to be Equipped with Backseat TV™
Innovations in the auto industry continuously pour in year in and year out. The race among auto makers to provide their consumers with the best features has led to the development of advanced vehicle features. Partnering with other industries, car makers are able... More...
Audi to Expand Business in the U.S.
German car makers have been known for their production of luxury cars. Audi, Mercedes-Benz, and BMW are known the world over for their production of luxurious vehicles. In the past, Audi was shadowed by BMW and Mercedes-Benz in terms of sales. This trend though... More...
Volkswagen Cars Named Finalists for Ad Awards
The New York International Auto Show (NYIAS) is just around the corner and so is the IAG Research Awards. The awarding body gives distinction to automobile manufacturers that have created an ad campaign that effectively reaches their target audience. The winners... More...
British Sports Car Maker Resurrected
In the 1950’s one car maker set a milestone by producing the vehicle that will make possible the first time that a British car with a British driver has won a Formula One Grand Prix. Aside from that achievement Connaught Motor Company also produced street legal cars which... More...
Audi CMO Talks about “Sense” and “Soul”
Audi has started to set their sight on expanding their popularity in the United States luxury car market. In order for Audi of America to expand their success in the U.S., Johan de Nysschen, the Executive Vice President of Audi of America, appointed Scott Keogh as the... More...
GM Upgrades SUVs, Sedans To Pump Some Life
General Motors Corp., on a mission to pump some life into its dull sedans and sport utility vehicles, will showcase its latest efforts at the New York auto show. GM will display a redesigned Buick LaCrosse and performance versions of the LaCrosse and the Buick Lucerne. It... More...
Saturn Astra Adds Features To Satisfy Americans
General Motors Corp. is defending its reign as the largest automaker worldwide. And so along with its struggle, is the support from its divisions. Saturn, for one, will be adding features to boost its appeal to Americans. Saturn will add cupholders and a warmer... More...
Volkswagen TV Ads Grab Awards
The Volkswagen of America, Inc. announced that the Jetta and Passat advertisements are finalists for the “Most Effective Overall Ad” in the non-luxury category by IAG Research, a television advertisement and product placement effectiveness measurement company. The IAG... More...
Toyota To Build Hybrid Parts Plant In Japan
The Toyota Motor Corp. said last Friday that it plans to build a new factory in Fukuoka in southwestern Japan to produce components for gas-electric hybrid vehicles. Toyota, which leads the market in hybrid sales, said it plans to acquire about 340,000 square meters of... More...
Ford Enters Microsegmentation With 3 Custom Vehicles
The Ford Motor Co. will be unveiling three new limited edition vehicles which are produced to slot into smaller cars. The custom vehicles are said to belong to what is called "microsegmentation." The cars are the new versions of the Mustang and the Shelby GT-500KR.... More...